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• February-Know & Grow Series: The Confidence Equation

  • When
    February 10, 2026
  •  
    11:15 AM - 1:00 PM
  • Location
    Lafayette Country Club, 1500 S 9th St., Lafayette IN 47905
  • Registered
    30 registrants

  Register

  February AWBO Program

  The Confidence Equation: Aligning Inner Belief with Outer Presence

  Featuring Lindsay Perrault (Veremis)

  
  

  Your personal brand isn’t your tagline, your resume, or what you wish people would say about you—it’s what others remember after you’ve left the room. And in today’s world, mastering that kind of presence is a true leadership advantage.

  In this powerful, interactive workshop, Emmy-nominated journalist and communication expert Lindsay Perrault (Veremis) pulls back the curtain on how top media personalities and high-visibility content creators consistently show up with clarity, confidence, and magnetic presence.

  Lindsay will help you explore what your outward presence is communicating to clients, colleagues, and your community—and how your internal narrative can either amplify or undermine that message. Together, we’ll dig into practical ways to:

  • Strengthen your internal confidence

  • Elevate your external presence

  • Communicate with poise, personality, and purpose

  • Align who you believe you are with how you show up

  Expect a blend of real-world strategies, thoughtful reflection, and actionable tools you can use the moment you walk out the door.

  About the Speaker

  Lindsay Perrault (Veremis) is an Emmy-nominated journalist, educator, and the Director of Co-Curricular Engagement for Purdue’s Brian Lamb School of Communication. A former morning news anchor with more than a decade of on-air experience, she now teaches courses in journalism, advertising, broadcast performance, content creation, and TV production.

  She also hosts the lifestyle show Life on the Wabash and runs Anchored in Elegance, a style and confidence platform helping women refine their personal presence. Lindsay’s professional background spans newsroom leadership, higher-ed communications, and creative brand strategy. She is also a mentor to emerging media professionals and a member of the Lafayette Symphony Orchestra board.

  Lindsay holds a master’s in strategic communication from Purdue University and a bachelor’s in journalism from the University of Wisconsin–Madison.

  
  

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• February Coffee & Connections

  • When
    February 12, 2026
  •  
    8:30 AM - 10:00 AM
  • Location
    North End Cafe

  Start your morning with the Association of Women Business Owners at our casual monthly networking coffee!

  This event is open to everyone—members and non-members alike. It’s a perfect chance to meet new people, find fresh connections to businesses and services, and enjoy meaningful conversations in a welcoming environment.

  Whether you’re a first-time guest curious about AWBO or a longtime member wanting to reconnect, you’ll leave inspired and energized.

  
  

  
  

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• March-Know & Grow Series: From Scattered to Strategic: Building a Marketing System That Works

  • When
    March 10, 2026
  •  
    11:15 AM - 1:00 PM
  • Location
    Lafayette Country Club, 1500 S 9th St., Lafayette IN 47905
  • Registered
    2 registrants

  Register

  AWBO Know and Grow Series

  From Scattered to Strategic — Building a Marketing System That Works

  The Flywheel Marketing Method: Turning Marketing Effort into Measurable Growth

  Most business owners aren’t short on ideas, energy, or effort when it comes to marketing—but many still feel unclear about what’s actually driving results. As businesses grow, marketing tactics often get layered on one by one, leaving owners busy but frustrated and unsure what’s working.

  In this practical and insightful program, Kelly Rice, Founder of Treefrog Marketing, will introduce the Flywheel Marketing Method—a framework designed to bring clarity and structure to your marketing efforts.

  Kelly will walk participants through how to align messaging, website, content, and paid advertising into a connected system that works together instead of competing for attention. Attendees will gain a clearer understanding of how to streamline marketing efforts, use budgets more effectively, and create momentum that supports steady, sustainable growth—without adding more tactics to an already full plate.

  About the Speaker

  
  

  Kelly Rice is the Founder and Chief Marketing Strategist at Treefrog Marketing, a StoryBrand Certified Guide, fractional Chief Marketing Officer, and co-host of The Priority Pursuit Podcast. With more than 20 years of experience, Kelly has dedicated her career to helping small businesses grow through clear messaging, strong leadership, and effective marketing systems.

  Since 2000, she has worked alongside business owners who care deeply about their work and their communities. Kelly believes small businesses deserve marketing partners and strategies that work just as hard as they do—and she’s known for bringing both clarity and confidence to business leaders who want their marketing to finally make sense.

  Who Should Attend

  This program is ideal for:

  • Women business owners who feel busy with marketing but unsure what’s actually working

  • Leaders ready to move from scattered tactics to a clear, strategic marketing system

  • Business owners who want to use their marketing budget more effectively

  • Entrepreneurs who want clarity, consistency, and momentum without adding more to their plate

  Perfect for growing businesses that want marketing to support growth—not create more noise.

  
  

  
  

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• March Coffee & Connections

  • When
    March 12, 2026
  •  
    8:30 AM - 10:00 AM
  • Location
    To Be Determined
  • Registered
    Be the first

  Register

  Start your morning with the Association of Women Business Owners at our casual monthly networking coffee!

  This event is open to everyone—members and non-members alike. It’s a perfect chance to meet new people, find fresh connections to businesses and services, and enjoy meaningful conversations in a welcoming environment.

  Whether you’re a first-time guest curious about AWBO or a longtime member wanting to reconnect, you’ll leave inspired and energized.

  
  

  
  

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• April- Know & Grow Series: Story That Sells: Turning Your Brand Story into Strategic Messaging That Converts

  • When
    April 14, 2026
  •  
    11:15 AM - 1:00 PM
  • Location
    Lafayette Country Club, 1500 S 9th St., Lafayette IN 47905
  • Registered
    Be the first

  Register

  April Know & Grow Series:

  Story That Sells

  Turning Your Brand Story into Strategic Messaging That Converts

  Your brand’s story isn’t just personal—it’s powerful. It shapes how people perceive your expertise, trust your process, and ultimately decide to buy. Yet for many business owners, that story lives in pieces: on the website, in conversations, in content created by different people… without a clear through-line.

  In this hands-on, insight-rich workshop, Iris Goldfeder, Founder of Gas Stove Creative, will help participants uncover the narrative already driving their brand and refine it into a clear, strategic messaging tool they can actually use.

  Attendees will learn how to identify the story that builds trust and drives connection, translate that story into usable brand guidelines, and lead marketing with messaging that feels aligned and authentic—even when they’re not the one writing it. Iris will also explore how to use AI ethically and effectively to scale content without losing voice, values, or credibility.

  Participants will leave with a magnetic core story, a live-created content asset, and practical messaging prompts they can immediately apply to their marketing and team communication.

  About the Speaker

  
  

  Iris Goldfeder is the Founder of Gas Stove Creative, a brand strategy and messaging studio that helps founders articulate what makes their business matter—and communicate it clearly. Known for her sharp insight and practical approach, Iris works with entrepreneurs and leadership teams to turn complex ideas into compelling brand narratives that drive trust and growth.

  Her work sits at the intersection of story, strategy, and execution, helping businesses align their message across marketing, content, and leadership communication. Iris is passionate about helping founders lead from the top with a message that reflects who they are and where they’re going.

  Who Should Attend

  This program is ideal for:

  • Women founders and business owners ready to clarify and strengthen their brand message

  • Leaders who want marketing that sells without sounding salesy

  • Business owners managing contractors, teams, or AI-generated content

  • Entrepreneurs preparing to scale visibility, content, or marketing efforts

  Perfect for founders who want their story to lead—with clarity, confidence, and consistency.

  
  

  
  

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• April Coffee & Connections

  • When
    April 16, 2026
  •  
    8:30 AM - 10:00 AM
  • Location
    To Be Determined
  • Registered
    Be the first

  Register

  Start your morning with the Association of Women Business Owners at our casual monthly networking coffee!

  This event is open to everyone—members and non-members alike. It’s a perfect chance to meet new people, find fresh connections to businesses and services, and enjoy meaningful conversations in a welcoming environment.

  Whether you’re a first-time guest curious about AWBO or a longtime member wanting to reconnect, you’ll leave inspired and energized.

  
  

  
  

  Show details
• May Coffee & Connections

  • When
    May 14, 2026
  •  
    8:30 AM - 10:00 AM
  • Location
    To Be Determined
  • Registered
    Be the first

  Register

  Start your morning with the Association of Women Business Owners at our casual monthly networking coffee!

  This event is open to everyone—members and non-members alike. It’s a perfect chance to meet new people, find fresh connections to businesses and services, and enjoy meaningful conversations in a welcoming environment.

  Whether you’re a first-time guest curious about AWBO or a longtime member wanting to reconnect, you’ll leave inspired and energized.

  
  

  
  

  Show details
• June Coffee & Connections

  • When
    June 11, 2026
  •  
    8:30 AM - 10:00 AM
  • Location
    To Be Determined
  • Registered
    Be the first

  Register

  Start your morning with the Association of Women Business Owners at our casual monthly networking coffee!

  This event is open to everyone—members and non-members alike. It’s a perfect chance to meet new people, find fresh connections to businesses and services, and enjoy meaningful conversations in a welcoming environment.

  Whether you’re a first-time guest curious about AWBO or a longtime member wanting to reconnect, you’ll leave inspired and energized.

  
  

  
  

  Show details
• July Coffee & Connections

  • When
    July 16, 2026
  •  
    8:30 AM - 10:00 AM
  • Location
    To Be Determined
  • Registered
    Be the first

  Register

  Start your morning with the Association of Women Business Owners at our casual monthly networking coffee!

  This event is open to everyone—members and non-members alike. It’s a perfect chance to meet new people, find fresh connections to businesses and services, and enjoy meaningful conversations in a welcoming environment.

  Whether you’re a first-time guest curious about AWBO or a longtime member wanting to reconnect, you’ll leave inspired and energized.

  
  

  
  

  Show details
• August Coffee & Connections

  • When
    August 13, 2026
  •  
    8:30 AM - 10:00 AM
  • Location
    To Be Determined
  • Registered
    Be the first

  Register

  Start your morning with the Association of Women Business Owners at our casual monthly networking coffee!

  This event is open to everyone—members and non-members alike. It’s a perfect chance to meet new people, find fresh connections to businesses and services, and enjoy meaningful conversations in a welcoming environment.

  Whether you’re a first-time guest curious about AWBO or a longtime member wanting to reconnect, you’ll leave inspired and energized.

  
  

  
  

  Show details
• September Coffee & Connections

  • When
    September 10, 2026
  •  
    8:30 AM - 10:00 AM
  • Location
    To Be Determined
  • Registered
    Be the first

  Register

  Start your morning with the Association of Women Business Owners at our casual monthly networking coffee!

  This event is open to everyone—members and non-members alike. It’s a perfect chance to meet new people, find fresh connections to businesses and services, and enjoy meaningful conversations in a welcoming environment.

  Whether you’re a first-time guest curious about AWBO or a longtime member wanting to reconnect, you’ll leave inspired and energized.

  
  

  
  

  Show details