April Know & Grow Series:
Story That Sells
Turning Your Brand Story into Strategic Messaging That Converts
Your brand’s story isn’t just personal—it’s powerful. It shapes how people perceive your expertise, trust your process, and ultimately decide to buy. Yet for many business owners, that story lives in pieces: on the website, in conversations, in content created by different people… without a clear through-line.
In this hands-on, insight-rich workshop, Iris Goldfeder, Founder of Gas Stove Creative, will help participants uncover the narrative already driving their brand and refine it into a clear, strategic messaging tool they can actually use.
Attendees will learn how to identify the story that builds trust and drives connection, translate that story into usable brand guidelines, and lead marketing with messaging that feels aligned and authentic—even when they’re not the one writing it. Iris will also explore how to use AI ethically and effectively to scale content without losing voice, values, or credibility.
Participants will leave with a magnetic core story, a live-created content asset, and practical messaging prompts they can immediately apply to their marketing and team communication.
About the Speaker
Iris Goldfeder is the Founder of Gas Stove Creative, a brand strategy and messaging studio that helps founders articulate what makes their business matter—and communicate it clearly. Known for her sharp insight and practical approach, Iris works with entrepreneurs and leadership teams to turn complex ideas into compelling brand narratives that drive trust and growth.
Her work sits at the intersection of story, strategy, and execution, helping businesses align their message across marketing, content, and leadership communication. Iris is passionate about helping founders lead from the top with a message that reflects who they are and where they’re going.
Who Should Attend
This program is ideal for:
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Women founders and business owners ready to clarify and strengthen their brand message
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Leaders who want marketing that sells without sounding salesy
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Business owners managing contractors, teams, or AI-generated content
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Entrepreneurs preparing to scale visibility, content, or marketing efforts
Perfect for founders who want their story to lead—with clarity, confidence, and consistency.
